Ones to watch: Elizabeth & Claire
What is it?
Elizabeth & Claire is a new luxury women's fashion design label just launched in Dublin. It has just unveiled its first collection, Spring/Summer 2010, which focusses on elegance and simplicity.
"The label has been created with a strong focus in mind: for professional and business women who appreciate the true elements of fashion, colour, fabric, proportion and silhouette," explains Elizabeth Moore, co-founder of Elizabeth & Claire. "The collection, consisting of 15 signature pieces, harks back to a simpler time, where taste and quality was obvious in the cut of clothes."
The label's first collection is available
to view at Elizabeth & Claire's boutique in Smithfield (Suite 10, The
Distillers Building, New Church
Street) and online
www.elizabethandclaire.ie
Who's behind it?
Elizabeth Moore and Claire Doyle are the innovative force behind the luxury brand. They have both worked with some of the most respected names in the fashion industry and met while working with leading fashion designer, Louise Kennedy.
Their united vision for contemporary designs and an inherent understanding of what consumers require, brought them together to launch their own label Elizabeth & Claire.
Financial situation?
"Due to the economic downturn, we as entrepreneurs looked long and hard at our business model before taking it to the market place. We asked ourselves many questions, we refined our thinking and ideas, and believed in our vision and our product.
"When the economy has come out of recession, our business will be much further along and we will have a lead over our competition. This is a really good time to focus on a specific customer and supply a specialist product." explains Moore.
Future plans?
"We are actively developing new product ranges to complement our collection and are currently working on a jewellery line. In order to heighten brand awareness, we are in negotiations with exclusive boutiques and high- end department stores which, we hope, will carry the label. We are also exploring a diffusion line," adds Moore.
