Mobile maker HTC is starting its play for the Irish market
Just when you thought there couldn't be any more mobile handsets on the shelves, HTC has unveiled its first real push for market-share in Ireland.
The Taiwanese handset maker isn't a new entrant to the Irish market but until now it hasn't had much of a presence on the ground, with its devices being pushed by networks like Three Mobile alone.
Some readers may have even used a HTC device without realising it - for example the O2 XDA, which was a re-badged HTC handset.
However with the launch of its Hero and Tattoo handsets (currently available on Meteor and Vodafone respectively) the company has made its intentions in Ireland clear - it wants a profile to rival Nokia and Apple et al.
At a press event this evening HTC execs for Ireland and the UK spoke about their upcoming marketing campaign which will use the tagline 'quietly brilliant' and will feature doodles as a core marketing tactic.
They also spoke about - and showed off - the HTC HD2, which will hit Irish shelves next year. The device runs on Windows Mobile 6.5 (while the Hero and Tattoo use a tweaked version of Android) and features an impressive 4.3 inch screen, the biggest on the market by a country mile (or a couple of country millimetres as the case may be).
It seems as though Irish mobile buyers are nothing short of spoiled for choice.
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